Emergency Safety Solutions Brings H.E.L.P. Digital Alerts to the Geotab Marketplace

Vehicle-originated digital hazard alerts provide earlier awareness

of roadway hazards before they become visible

HOUSTON, Texas (July 21st, 2026) — Emergency Safety Solutions (ESS), the global leader in comprehensive

Advance Warning Solutions focused on reducing roadway injuries and fatalities involving

vulnerable vehicles and people, today announced that H.E.L.P.® Digital Alerts are now available

through the Geotab Marketplace.

The addition expands access to real-time digital hazard communications for commercial,

government, utility, transportation, and service fleets. By accessing the solution through Geotab

Marketplace, fleets can deploy H.E.L.P. Digital Alerts to provide earlier awareness of roadside

hazards through navigation applications, connected vehicle experiences, and in-dash displays.

Built on the principle of “Earlier Awareness - Smarter Actions - Safer Roads,” H.E.L.P. helps fleets

address one of the most persistent dangers on today's roadways: vehicles that become vulnerable

following a crash, breakdown, emergency stop, roadside event, or other unexpected situation.

H.E.L.P. Digital Alerts push real-time hazard notifications directly from the vulnerable vehicle to

approaching drivers, delivering accurate location, presence, and hazard context before a roadside

hazard becomes visible. By extending awareness beyond line of sight, the alerts help approaching

motorists recognize risks sooner and make safer decisions.

Unlike crowdsourced notifications that depend on third-party reporting, H.E.L.P. Digital Alerts

originate directly from the vulnerable vehicle itself, helping provide more immediate and accurate

warnings. Studies have shown that vehicle-originated digital alerts can reduce collision risk by up

to 90 percent and hard braking events by up to 80 percent.

"When every second matters, earlier awareness can make all the difference," said David Tucker,

CEO of ESS. "Making H.E.L.P. Digital Alerts available through the Geotab Marketplace expands

access to real-time, vehicle-originated hazard communications that help approaching drivers

recognize roadway risks sooner and take safer action. It's another step toward a future where

roadway hazards can be communicated before they become visible."

While many technologies focus solely on notifying drivers that a hazard may be ahead, H.E.L.P.

extends protection further by helping approaching motorists recognize and respond to the actual

hazard itself — delivering earlier awareness before a hazard becomes visible and supporting

improved recognition once it comes into view.

ESS' globally patented H.E.L.P.® (Hazard Enhanced Location Protocol) platform is built around a

simple reality: drivers can only react to hazards they are aware of. H.E.L.P. Digital Alerts are one

component of ESS' broader multi-layer advance warning approach, which combines real-time

digital communications with enhanced visibility technologies designed to help approaching drivers

recognize roadway hazards sooner and respond more safely.

Designed for both factory-installed and retrofit applications, the H.E.L.P. platform enables fleets to

adopt next-generation roadway safety technologies across a wide range of vehicle types and

operating environments. Availability through the Geotab Marketplace provides fleets with a

streamlined path to deploy H.E.L.P. Digital Alerts within existing connected vehicle ecosystems

while supporting broader fleet safety initiatives.

H.E.L.P. Digital Alerts are available here on the Geotab Marketplace.

About Emergency Safety Solutions

Emergency Safety Solutions (ESS) is a Comprehensive Advance Warning Solutions company

founded with one mission: reducing preventable deaths and injuries involving vulnerable vehicles

and people on the roadway. Built on the principle of Earlier Awareness • Smarter Actions • Safer

Roads, ESS develops technologies designed to provide approaching drivers with earlier awareness

of roadway hazards — enabling safer decisions and helping reduce collisions.

At the center of ESS innovation is H.E.L.P.® (Hazard Enhanced Location Protocol), a suite of smart

lighting and digital alert technologies that create multiple layers of warning through real-time digital

communications and enhanced visibility at the point of risk. Supported by an intellectual property

portfolio of more than 130 patents across 43 countries, ESS solutions are designed to create safer

roads for everyone.

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Media Contact:

Frank Buscemi | MBE Group, on behalf of ESS | fbuscemi@mbe.group | 248.856.8636